🍽️ Where Ancient Tradition Meets Modern Purpose
Essence: Falafel has travelled 1,200 years from the Middle East to every continent. Now, Ballies® reinvents it — filled, healthy, data-personalised, and globally scalable.
Chef-crafted, Michelin-inspired recipes
made for everyday kitchens.
Flavour, Function & Emotion
Every Ball combines flavour, function, and emotion.
Ready in 90 Seconds
Built for schools, families, restaurants, and retail — quick. simple. done.
Real food. Bold flavours. One bite of the future.
🌿 The Heart Inside the Bite
Current Signature Range (Production Ready)
Green Core — Spinach & Feta
Spinach · Onion · Nutmeg · Lemon zest · Feta · Sesame
Red Core — Veg Bolognese
Tomato · Onion · Celery · Carrot · Paprika · Oregano · Chili
Gold Core — Apple
Apple · Applesauce · Lemon zest · Cinnamon · Marzipan · Raisins
Cocoa Core — Chocolate Plum
Dried plums · Apricots · Nuts & Seeds · Cocoa
Nutritional Focus per 100g
- 280–360 kcal
- 10–18 g protein
- 6–9 g fibre
- low salt < 1.2 g
Quality Standards
- Clean Label
- Halal Ready
- Vegetarian/Vegan
- < 90 sec prep
Chef's Logic: Prepped centrally, finished locally. Low waste — high consistency — maximum flavour.
🔬 Fusion Flavours — From Berlin to London
The Innovation Line (R&D 2026)
🔥 Kimchi Core
fermented cabbage · chili · ginger · gut health
🌶️ Chili Core
red chili blend · cumin · energy boost
🍑 Plum & Ginger Core
sweet-spicy harmony · Asian inspiration
🍌 Banana & Cocoa Core
kids' dessert line
🥩 Beyond Meat Core
high-protein plant version
🌴 Date & Nut Core
natural sweetness · healthy energy
→ Presented as "Limited Editions / Collaboration Line" with chefs, brands & influencers.
Sourcing:
- Vegetables & legumes from local EU producers
- Fats & binders from Stockmeier Food GmbH
- Oils by Dieter Mahler (Olive, Rapeseed, Sesame, Black Cumin)
🤖 When Taste Meets Intelligence
AI & Personalisation
Taste ID
learns flavour & texture preferences.
Health ID
adapts to diet, allergens, goals.
Context ID
adjusts by time, weather, budget, mood.
User Journey: AI recommends the "perfect 3-Ball mix" for each moment. Auto-checks allergens, calories, preferences. Suggests side dishes, sauces & pairings.
Veg Intake
Increased vegetable consumption
Plate Waste
Reduced food waste
Cooking Confidence
Improved kitchen skills
App Integration: Family app, loyalty system, health badges.
🌍 Scale Like a System but Serve Like a Chef
Business Model & Rollout
Ghost Kitchen
centralised prep + local finish.
Host Kitchen
integration in existing kitchens (cafés, schools, hotels).
Retail Line
Frozen / Chilled 8-pack with branded sauces.
Franchise Concept
Standardised training, QA & AI access.
Financial Outlook & Profitability
- Revenue CAGR: 64%
- Break-even by year 2027
- Asset-light expansion (Franchise + Retail Partnerships)
Platform
- SIDES Suite
- AI Tracking
- Data Governance by AI
Global Expansion Outlook (EU + UK + MENA)
Phase 1 (2025)
EU Launch — Berlin, Munich, London (ghost kitchens + retail SKUs).
Phase 2 (2026)
UK Partnership — Ballies" School & Family Line
Phase 3 (2026–2027)
MENA Pilot — Cairo & Alexandria (halal line + local fusions).
Phase 4 (2027 +)
Franchise & Education Program expansion (EU, UK, GCC).
Cultural Integration:
Stella Moses Foundation = food literacy + AI sustainability education.
Portions Sold
UK Target milestone
NPS Score
Customer satisfaction
CAC
Customer acquisition cost
🤝 Let's Cook the Future Together
Partnership & Investment Ask
€ 3-4.5 million
Funding Need (Seed / Pre-A)
Production Setup
EU + UK + partners
Retail SKU Launch
+ marketing
AI + WebApp
development
Education & Impact
programs
Strategic Ask:
- Partnership framework & endorsement
- Co-development of School & Home Kits
- Advisory on sourcing & social impact
- Optional royalty / equity participation
Together we redefine fast food — honest, healthy, human.
🥙 Ballies® — The Filled Falafel Revolution